Basketball legend Michael Jordan rakes $40 million annually through endorsements. Nike alone supplies a $20 million alone, founded on his shoe Air-Jordan’s.
Despite Michael Jordan’s retirement in 2003, he is the second highest paid athlete through endorsements, only behind Tiger Woods. No sooner did his career start, than did the phrase “I wanna be like Mike,” set the stage for unyielding endorsement offers. Aside from Nike, Jordan received endorsement check from Gatorade, Hanes, Coke, Michael Jordan Cologne, McDonald’s’ and more.
(Photo from beanstockd.com & google images)
Jordan’s success in endorsements goes beyond his famous sports career and the numbers. His presence as a man who worked hard to achieve the American dream appeals to the general public striving for the same goals. Jordan’s public image outside of the game was so positive, that he has carried his endorsements with uncharted success, into his retirement years. Top Ten Michael Jordan Endoresments
Air Jordan Commercials
0 comments:
Post a Comment